From the University of Minnesota, Northwestern University, Illinois State University and the University of Southern California research team of academics and put Sony at the development of online buy wow gold games entertainment EQII as research subjects, in the hope that the real social dynamics of society have a deeper understanding. According to the University of Minnesota University study published in the "MN Daily" reported that online game players groups have been sufficient to accurately simulate all the traditional society.

In order to arrive at these conclusions, scholars have collected three years of Games data, research results showed that, EQII register of more than 30 million gamers spent an average of 26 hours per week playing games. . Scholars on the player's server logs and EQII players at all of the acts were analyzed. In the analysis of these data, the Group found that they can use the Games as a model to study human behavior study. Their research report "Analysis of the virtual world: the next revolution in social science research," published in this year's American Association for the Advancement of Science annual meeting.